Marrybrown's Franchise: Marrybrown's Franchise

Hello citizens of blogs on this beautiful day. I'm Merina Sungar (SB1402DD5642)

I will write a bit about my understanding regarding on franchise restaurant. I’ve choose Marrybrown  to complete my (BAGD2123)Entrepreneurship assignment.

Let we start on Marrybrown’s history.

Marrybrown Restaurant is a Malaysia based fast food chain and a growing corporation.

Marrybrown established in 1981, they now have over 350 outlets serving fried chicken, burgers, finger food, desserts and beverages. Due to the dynamic changes and preferences of consumers, Marrybrown has extended the menu that offers exotic local delights, which has Seafood, Rice Base Products, Noodles and Porridge. A famous local Malay rice dish, Nasi Lemak is introduced to the menu as Nasi Marrybrown.

Marrybrown is the only local fast food restaurant that offers not just fast food items but also some local delights to ooze the taste buds of many. This is due to the persistence of the founders to present and serve everyone with the savoring local delights. Using Marrybrown's advantage, Halal, to dominate halal based countries, and preventing weak direct competition with some large fast food chain. In the 1980s Marrybrown’s became the first local fast food chain to franchise its business system in Malaysia. This was followed by many others who started to making it big in Malaysia franchise business.

Background

MARRYBROWN, winner of numerous domestic and international franchise industry awards, is proudly Malaysian-owned and has over 30 years of franchise experience under its belt. The homegrown fast food chain is currently the world’s largest Halal Quick Service Restaurant (QSR) brand originating from Asia. MARRYBROWN has a strong international presence with outlets operating in Malaysia, China, Indonesia, India, Sri Lanka, Maldives, Africa, the Middle East and Myanmar.

The halal menu features a wide variety of tasty meals including Crispy Chicken, Delicious Satay Burger, Nasi Marrybrown, Speciality Wrap, Fish ‘n’ Chips, Mi Kari, Chicken Porridge, finger foods, salads, fun fries and a range of hot and cold beverages and desserts – the only one of its kind in town and really “ something different “ for everyone.

Marrybrown, was founded in 1981, as a restaurant company that operates and franchises Marrybrown restaurants, through 15 countries throughout Asia, Middle East, and Africa.

Marrybrown is among the nation’s leading fast-food chains, with more than 130 quick-serving restaurants in Malaysia and more than 350 international restaurants. As the first major fast-food chain to develop and expand the concept of “Something Different”experiences. Marrybrown has always emphasized on halal products serving millions of guests world-wide.

As a winner of numerous awards, Marrybrown is fast expanding internationally ensuring that Marrybrown becomes a global food service organization and a worldwide brand.

Marrybrown pioneered a number of firsts in the quick-serve industry. It was the first major fast-food chain that introduced menu items that are now staples on most fast-food menu boards, including Rice based products, Chicken Porridge, Sate burger and Curry Kari.

Today, Marrybrown offers a broad selection of distinctive, innovative products targeted at the fast-food consumer. Chicken represents the core of the menu, including the signature Lucky Plate, Chicken Porridge, Nasi Marrybrown the 100% Black Pepper Chicken-A-Licious. And, because value is important to fast-food customers, the company also offers value-priced products on “All-Time snacks,” including muffins, burgers.

MarryBrown’s company vision

“To be a national restaurant company of most admired brand – through the power of our people and our culture”.

MarryBown’s core values and mission are simple:

• Passion for our brand

• Food Quality and Safety

• Continuous Improvement and Innovation

• Care & Respect and Personal Accountability

• Excellence in Customer Service

• High Standards in Personnel Growth and Development through Consistent Training

• Excellence through High Q.S.C.V

Achievements
The company is no stranger to awards having bagged the prestigious International Homegrown Franchise of the Year Award and Franchise of the Year Award, as well as many others. Marrybrown has also gained entry into the Malaysia Book of Records as the First Malaysian Fast Food Franchise.

Lets us find out about their management teams.

Marrybrown management consists of operation management, area manager, training officer, restaurant manager, assistant restaurant manager, management trainee, supervisor, crew leader and team member. All these positions will help franchisor to manage their branch.

Staff at Sunway Lagoon Marrybrown's.

Franchise Operation.

Marrybrown has franchise operations which allow new franchisees to learn the internal processes to deliver a consistently good product or service. This includes everything you need to know to run that particular business, from hiring employees through to marketing and sales.

Marrybrown have designed a comprehensive training for new Marrybrown franchises. It includes practical field training in Marrybrown restaurant and classroom sessions at Marrybrown school of QSR. They will learn the essentials of restaurant operations from crew management, financial management and marketing tools. The program highlights on the proven methods and techniques that have helped Marrybrown franchise to become successful.

The franchisor will require that the business model stay the same. For example, the franchisor will require the franchisee to use the uniforms, business methods, and signs or logos particular to the business itself. The franchisee should remember that he or she is not just buying the right to sell the franchisor's product, but is buying the right to use the successful and tested business process.

Example of Marrybrown's Operations in Malaysia

Franchise Experience

The franchisor will make regular visits for the purpose of business reviews, market development and general business coordination. The franchisor will also provide technical and marketing support on a continuing basis by mail, fax, telephone and manual updated plus follow up training at the Marrybrown Head Office in Malaysia.

Both classroom and in-store instructions are provided by our Training team at the Head Office. Franchisee will receive restaurant training topics such as labor scheduling, equipment maintenance, personnel management, marketing and promotions, customer and employee relation, food purchasing, financial management and special techniques and procedures used to operate a business.

Customer Survey at Marrybrown Sunway Lagoon.

Customer satisfaction is at the core of human experience, reflecting our liking of a company’s business activities. High levels of customer satisfaction (with pleasurable experiences) are strong predictors of customer retention, customer loyalty, and product repurchase.

Effective businesses focus on creating and reinforcing pleasurable experiences so that they might retain existing customers and add new customers. Properly constructed customer satisfaction surveys provide the insights that are the foundation to creating and reinforcing pleasurable customer experiences.

For example, Marrybrown makes a promotion by giving customers discounts on certain time and period. We can see that Marrybrown giving a promotion by showing customer their pamphlet, sign board and etc.