Hello citizens of blogs on this beautiful day. I'm Merina Sungar (SB1402DD5642)
I will write a bit about my understanding regarding on franchise restaurant. I’ve choose Marrybrown to complete my (BAGD2123)Entrepreneurship assignment.
Let we start on Marrybrown’s
history.
Marrybrown Restaurant is a Malaysia based fast food chain
and a growing corporation.
Marrybrown
established in 1981, they now have over 350 outlets serving fried chicken,
burgers, finger food, desserts and beverages. Due to the dynamic changes and
preferences of consumers, Marrybrown has extended the menu that offers exotic
local delights, which has Seafood, Rice Base Products, Noodles and Porridge. A
famous local Malay rice dish, Nasi Lemak is introduced to the menu as Nasi
Marrybrown.
Marrybrown is the only local fast food restaurant that offers not just
fast food items but also some local delights to ooze the taste buds of many.
This is due to the persistence of the founders to present and serve everyone
with the savoring local delights. Using Marrybrown's advantage, Halal, to
dominate halal based countries, and preventing weak direct competition with
some large fast food chain. In the 1980s Marrybrown’s became the first local
fast food chain to franchise its business system in Malaysia . This was followed by many others who
started to making it big in Malaysia franchise business.
Background
MARRYBROWN, winner of numerous
domestic and international franchise industry awards, is proudly
Malaysian-owned and has over 30 years of franchise experience under its belt.
The homegrown fast food chain is currently the world’s largest Halal Quick
Service Restaurant (QSR) brand originating from Asia .
MARRYBROWN has a strong international presence with outlets operating in Malaysia ,
China , Indonesia ,
India , Sri
Lanka , Maldives ,
Africa , the Middle East and Myanmar .
The halal menu features a wide variety
of tasty meals including Crispy Chicken, Delicious Satay Burger, Nasi
Marrybrown, Speciality Wrap, Fish ‘n’ Chips, Mi Kari, Chicken Porridge, finger
foods, salads, fun fries and a range of hot and cold beverages and desserts –
the only one of its kind in town and really “ something different “ for
everyone.
Marrybrown, was founded in 1981,
as a restaurant company that operates and franchises Marrybrown restaurants,
through 15 countries throughout Asia , Middle
East , and Africa .
Marrybrown is among the nation’s
leading fast-food chains, with more than 130 quick-serving restaurants in Malaysia
and more than 350 international restaurants. As the first major fast-food chain
to develop and expand the concept of “Something Different”experiences.
Marrybrown has always emphasized on halal products serving millions of guests
world-wide.
As a winner of numerous awards,
Marrybrown is fast expanding internationally ensuring that Marrybrown becomes a
global food service organization and a worldwide brand.
Marrybrown pioneered a number of
firsts in the quick-serve industry. It was the first major fast-food chain that
introduced menu items that are now staples on most fast-food menu boards,
including Rice based products, Chicken Porridge, Sate burger and Curry Kari.
Today, Marrybrown offers a broad selection of
distinctive, innovative products targeted at the fast-food consumer. Chicken
represents the core of the menu, including the signature Lucky Plate, Chicken
Porridge, Nasi Marrybrown the 100% Black Pepper Chicken-A-Licious. And, because
value is important to fast-food customers, the company also offers value-priced
products on “All-Time snacks,” including muffins, burgers.
MarryBrown’s company vision
“To be a national restaurant company of most
admired brand – through the power of our people and our culture”.
MarryBown’s core values and mission are simple:
• Passion
for our brand
• Food
Quality and Safety
• Continuous
Improvement and Innovation
• Care
& Respect and Personal Accountability
• Excellence
in Customer Service
• High
Standards in Personnel Growth and Development through Consistent Training
• Excellence
through High Q.S.C.V
Achievements
The company is no stranger to awards having bagged the prestigious International Homegrown Franchise of the Year Award and Franchise of the Year Award, as well as many others. Marrybrown has also gained entry into the Malaysia Book of Records as the First Malaysian Fast Food Franchise.
The company is no stranger to awards having bagged the prestigious International Homegrown Franchise of the Year Award and Franchise of the Year Award, as well as many others. Marrybrown has also gained entry into the Malaysia Book of Records as the First Malaysian Fast Food Franchise.
Lets us find out about their
management teams.
Marrybrown management consists of operation management, area manager,
training officer, restaurant manager, assistant restaurant manager, management
trainee, supervisor, crew leader and team member. All these positions will help
franchisor to manage their branch.
Staff at Sunway Lagoon Marrybrown's.
Franchise Operation.
Marrybrown has franchise operations which allow new franchisees to learn
the internal processes to deliver a consistently good product or service. This
includes everything you need to know to run that particular business, from
hiring employees through to marketing and sales.
Marrybrown have designed a comprehensive training for new Marrybrown
franchises. It includes practical field training in Marrybrown restaurant and
classroom sessions at Marrybrown school of QSR
The franchisor will require
that the business model stay the same. For example, the franchisor will require
the franchisee to use the uniforms, business methods, and signs or logos
particular to the business itself. The franchisee should remember that he or
she is not just buying the right to sell the franchisor's product, but is
buying the right to use the successful and tested business process.
Example of Marrybrown's Operations in Malaysia
Franchise Experience
The franchisor will make regular visits for the purpose of business
reviews, market development and general business coordination. The franchisor
will also provide technical and marketing support on a continuing basis by
mail, fax, telephone and manual updated plus follow up training at the
Marrybrown Head Office in Malaysia .
Both classroom and in-store instructions are provided by our Training
team at the Head Office. Franchisee will receive restaurant training topics
such as labor scheduling, equipment maintenance, personnel management,
marketing and promotions, customer and employee relation, food purchasing,
financial management and special techniques and procedures used to operate a
business.
Customer Survey at Marrybrown Sunway
Lagoon.
Customer satisfaction is at the core of human experience, reflecting
our liking of a company’s business activities. High levels of customer
satisfaction (with pleasurable experiences) are strong predictors of customer
retention, customer loyalty, and product repurchase.
Effective businesses focus on creating and reinforcing
pleasurable experiences so that they might retain existing customers and add
new customers. Properly constructed customer
satisfaction surveys provide the insights that are the foundation to
creating and reinforcing pleasurable customer experiences.
For example, Marrybrown makes a promotion by giving customers discounts
on certain time and period. We can see that Marrybrown giving a promotion by
showing customer their pamphlet, sign board and etc.
Sunway Lagoon Marrybrown's
Combo Meals Offered by Marrybrown
Marrybrown's Gift Voucher
Example of Marrybrown's Promotions
Thank you for reading my blog. I hope you all can take some information from my Blogger web and will enjoy it. (^_^)
